Kenyan Government's Sh100M Stimulus Package For Artists, Actors & Musicians Explained
President Uhuru Kenyatta directed the Sports, Arts and Social Development Fund to avail 100 million shillings to cushion artists, actors and musicians, during the Covid-19 pandemic.
With artists in the country totaling an estimated 100,000, cash handouts would have been ineffective in cushioning households.
Therefore, the Ministry of Sports, Culture and Arts adopted a Work-For-Pay model where money will be paid against production of works geared towards promoting Covid-19 Creative Community Education.
By the way, Kenya's Cultural and Creative Industry sector was poised to double its contribution to the GDP to 10% estimated at Ksh160.4 billion by 2020.
With the ensuing viral disruption, the Ministry will partner with the Cultural and Creative industry to package information on critical behavior change in efforts to flatten the Covid-19 curve.
Messaging against Domestic Violence and other social ills that have emerged during this period will be packaged as well.
With May being the Mental Health Awareness Month, the sector will pay homage to the mental well-being of Kenyans through entertainment and the arts.